Having a life outside of work is actually an ASSET in your business and your role as a health, fitness & wellness entrepreneur. But life can get in the way of your productivity. Reach this quickie article to discover (3) focuses to create more time in your life.
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Hi, I'm Angela Anderson and I help fitness instructors fill your fitness classes and increase your longevity and happiness in the health & fitness industry.
I want to share with you something super cool that I found in my file cabinet today as I was de-cluttering my office. This is going to help you have a CASH COW in your health & fitness business.
The first thing you need to know is that often times we have everything to be successful inside of us already.
We have the answers inside of us, so much wisdom and so much goodness. But, sometimes we have a hard time expressing it and letting it out. If you keep track of your work and then go back and look at them, you'll see all the GOLD you have waiting for you so you can make more money, serve more people, get people the results they want, create those deep relationships, have a meaningful business, and live a happy life.
That said, I've been inspired to de-clutter my freaking house! I am moving through every single corner of my house like the Tazmanian Devil and am clearing things out! I found this cash cow [holding up picture of old flyer] in my file cabinet.
5 Day Challenge
Kick Off is ...
Finale is ...
$5 a day ...
The pictures are eye catching, they don't look like what normal health & fitness marketing looks like. It's a pattern interrupt.
This is one of the very first flyers I created when I first started [cash cowing my business].
I'm a Zumba® Fitness Instructor and also lead small group training classes. When I first started, I quickly realized that teaching group fitness doesn't pay a ton of money! There are a lot of ups and downs with attendance, we are lucky if we get our certs, licenses, insurance, etc. covered with what we earn.
We are very very passionate about what we do as fitness instructors so we want to figure out how to earn more money and how to help more people.
The "normal" path a fitness instructor would take is to get a nutrition degree, get your personal trainer certification, or dream to open your very own studio.
At the end of the day, the bottom line is how to actually make money and make your business work.
You've got to have a CASH COW in your business. That is how you make it work.
Consider doing this CASH COW right now! Take action right now!
[Stop Leaving Money On The Table]
... and figure out how you're going to support your people outside of coming to class with you.
People struggle more in the other 23 hours of the day then when they are in class with you. They think that you forcing them to do squats, pushups, etc. is hard. But, what is really hard is:
- the dessert table at a party
- all the alcohol
- trying to figure out what to wear to an event and feeling like a fat slob
- getting out of the shower and feeling everything jiggle and beating yourself up in your mind
- showing up to work with people who are apathetic, don't have other ambitions in life, are negative, and don't care
- the stress people carry in their lives
- being parents - parenting is difficult and children don't come with manuals
As health & fitness professionals we have solutions for that. You are leaving money on the table and you are not maximizing on your CASH COW if you are just teaching a class where people can come and go, take you for granted, and then they are out of there. You are leaving money on the table.
I realized with my health & fitness business (after getting all these licenses & certs, paying monthly dues, teaching 9 classes a week and still barely bringing in $1000 a month) that something had to chance.
So, I started adding in accountability, workouts outside of class, and nutrition.
If you are not a nutritionist and if you don't have the right degrees, then go hire someone to put together a meal plan for you. The one time fee you pay them will allow you to continually profit and help so many people over and over again.
What's cool about this flyer is that I made the event five days. It cost only $25 for people join. If you get five people to work out a little more outside of class and clean up how they eat so they don't eat five pieces of fudge and three alcoholic drinks at their next party, and charge them $25 each, then this month you'll earn an extra $250. And, you're going to get them excited and into one of your larger programs that cost more and require more commitment.
#1 Stop leaving money on the table
#2 Figure out how to support people outside of class where they struggle the most
#3 Pull in your experience, licenses, and certifications to put together a mini entry program ...
... slap a $25 - $35 entry fee on it, get 10 - 20 people in there. Who is going to object to you pouring your heart, soul, passion, motivation, expertise, and positivity in them? That is a KILLER DEAL! It's cheaper than going out to eat or buying a pair of shoes.
All you have to do is put together a sweet little flyer saying what it is, what the benefits are, what they can expect, and talk with them after class. Send them an email, text, voicemail on Facebook and get them registered. Set your links up and BOOM, you've got this!!!
You can get this out by the end of the week and have people registering by next week.
What you need to do next is to register for my training "How to Earn Your First $500 With Online Health & Fitness Transformation Challenges."
I'm going to teach you how to:
- CASH COW your health & fitness business
- market your challenge like a #bossqueen so people rush in there
- run it so you don't throw a tech tantrum and are not caught up in the bells and whistles, but in there helping people get results
- wash, rinse, repeat so you can CASH COW your biz any time of the year
Click here to register --> http://www.bitly.com/first-500-online
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In This Vlog...
Hi, I'm Angela Anderson and I help fitness instructors fill their fitness classes and increase their longevity and happiness in the health and fitness industry.
I teach Zumba® Fitness classes and made a massive mistake when I first started.
It's important for me to share this with you in case you are making this mistake too, so you can shed some light and course correct today.
I've taught all kinds of Zumba® fitness formats, small group training and PiYo. When I got my license to teach Zumba® it was springtime. A beautiful space was donated to me to have an open house event to advertise my classes.
Twenty-five people showed up to my very first Zumba® class. Yes, it was free. Yes, I was a brand new instructor living in a teeny tiny town at the time. Gathering that amount of people all at once in one room was an incredible turnout!
The class was packed to the gills, we were having a great time, there were so many people new to Zumba®, new to fitness, new to working out. We had so much fun!!!
And now here's my big mistake....
I said to them when the class was over "ok guys, see ya later! The next class is in two weeks on a different day and at a different time. Bye!"
Can you see the opportunity I had in my hands and how I freaking blew it???
What would you have done differently?
Because what happened when I started teaching regular classes, I had a solid group of people. However, two and a half months later in the summer, my numbers dropped to an average of three people!
BIG MISTAKE #1: NO MARKETING PLAN
I just put together this free event to introduce everyone to my class, but I had no bigger visions of where I wanted to lead them afterwards.
BIG MISTAKE #2: CONFUSION
I confused the heck out of them inviting them on a particular day for the demo and then I waited a long time to invite them back, which was again, on a different day and time. People had to go home, wait a long time, and check their calendars. I lost them!
BIG MISTAKE #3: NO OTHER OFFERS WERE MADE
Instead of a one-hit wonder, I could have pre-sold punch cards or packages when everyone was there already, all excited and ready for more!
If you do events or open houses you need to have foresight with where you are leading them next, have congruency with your message, and have a way for them to jump in for more (instead of having to wait for you). Because, even if people love you, if you wait, they will go back to their busy lives and forget all about you.
I hope this really helps you avoid these obvious blunders that I made. I've been in business for many years now and have been teaching for many years. When people come in on a free class deal - an entry level offer, you've got to up sell them right then and there.
You have to have another offer for them before they leave your presence because getting them back through your doors is difficult and more complicated.
You have to have a well thought out marketing plan. No, you don't have to be a genius marketer or have a PHD in the subject, but you have to sit down and think about what you are doing, how you are leading people into your programs, how are you creating a culture so you can retain people and build on referrals.
When you get coaching, training, and mentorship on these important components, it makes your business FLOW and makes everything go so much SMOOTHER for you without you having to work so dang hard!
Record earnings or anti-consumerism fighting the materialistic, credit card happy culture? Don't make these major holiday marketing mistakes that many health & fitness professionals fall into, which result in empty fitness classes and holding on for dear life on until the new year’s rush arrives doesn't have to be your reality during the holiday season. Help is here!
Fitness conferences and conventions are an awesome way to get continuing education, specialty certifications in the newest health & fitness programs, discover new tools to grow your health & fitness business, and connect with others in the industry.
But after the 3-4 days of constant go-go-go and cramming information in your head, how do you recover? How do you tame the conference chaos and clear the clutter so that you can actually implement everything you've learned and get amazing results in your health & fitness business?
The truth is, it's overwhelming to know where and how to start implementing all the goodies you learn, so I've broken it down for you in this interview Shannon Fable who presents at a number of industry shows such as ECA, IDEA, DCAC, IHRSA, Club Industry, CanFit Pro and AFPA. She is a frequent contributor to industry publications such as the IDEA Fitness Journal, Club Solutions Magazine, IHRSA, and the Anytime Fitness Blog.
Remedy #1: What's the #1 Thing Missing at Fitpro Conferences?
Remedy #2: How Should I Chose Which Sessions to Attend?
Remedy #3: How Do I Get the Most Out of My Conference Experience?
Remedy #4: How Do I Implement What I've Learned Back At Home in "Real Life"?
Remedy #5: Should I Get More Specialty Certs or Take Other Courses?
Remedy #6: What's the Hottest Continuing Education Certification Right Now?
Remedy #7: How Do I Make Fitness A Sustainable Career?
Remedy #8: How Do I Make Money In the Fitness Industry?
Remedy #9: Is Building An Online Business A Viable Career Move?
What to do next:
Hi, I'm Angela Anderson
I help fitness instructors fill their classes and increase their longevity and happiness in the fitness industry.
My uncle has an animal waste removal company, and I believe all fitness instructors need to learn from him.
Do you have an in-demand service as a fitness instructor? I hope you believe that you do because obesity is rising, and there is no shortage for health and fitness solutions.
In this article, I want to share some key elements to growing your fitness classes, the dog poop way.
Click here to watch the video or scroll down to read the summary.
IN THIS VIDEO...
Even if people say they want to get in shape or start eating better, they will be slow to make changes. It's just how people work.
But what if you could motivate them to move faster and make the decision to work with you faster? YOU ABSOLUTELY CAN.
The Dog Poop Approach to Growing Your Fitness Classes Is:
#1 Knowing specifically who you are talking to (I call it identifying your vibe tribe).
In the case of my uncle's business, he's speaking with dog and cat owners.
#2 Knowing the exact struggles of your vibe tribe.
Smelly litter boxes, yards filled with poop, and no time or desire to keep cleaning it up.
#3 Highlighting What's Unique About You (Your USP - Unique Selling Proposition).
A litter box exchange service where the owner's simply set out the box and a fresh one is exchanged in return. #brilliant
#4 Offering Specific Solutions.
We will remove the poop for you.
How can you start marketing your health and fitness business like Daisy Dooz?
Offer specific solutions to solve specific problems that specific people are experiencing.
If you do this, you will have a business that you adore, and one that is profitable.
If you start marketing like my uncle's company, Daisy Dooz, you will will stop looking like all the other health and fitness professionals out there who appear to be offering the same thing. You will no longer have to devalue yourself by cutting your prices or bending over backwards with promotions and swag.
There is another side to the coin you need to carefully think through, regardless of whether you are new or experienced. Just like the dog poop approach, this is important for you to learn and master if you want to have a profitable and happy business and life. Click here to discover what it is -->
Hi, I'm Angela Anderson
I help fitness instructors fill their classes and increase their longevity and happiness in the fitness industry.
If "success" in your health & fitness business means having a balanced career and HAPPY life, then click here to learn the 5 steps to create your success =)
Do you have a branded email address or are you email@example.com? If you are @gmail.com, your fitness clients and future clients may not see you as legit!!!
YOU ABSOLUTELY NEED TO BRAND YOUR EMAIL ADDRESS Click here to learn WHY it's important that you brand your email address and then how to set one up in 5 minutes ---> http://bit.ly/2q2sWti
Click to WATCH the video or scroll down to READ the transcript below!
In This Video...
Have you ever been called "the Zumba® Lady?" Have people referred to your classes, services, and programs as "that little thing you do?"
Like, hello!!!!! WHAT WHAT???? All the blood, sweat, and tears—years of studying, training, paying for insurance and credentials— just to be perceived that way does NOT feel good.
How do you see yourself? Do you see yourself as a fitness instructor or a fitness professional? You have to be aware that the daily decisions and habits you're making for fitness classes and your fitness business determine whether you will actually be happy and fulfilled with your role in the fitness industry.
Being "just" a fitness instructor and a being a fitness professional are very different.
There are three main outcomes to concern yourself with in the fitness industry, and they are solely about you:
Outcome #1: How long will you LAST?
Are you going to be a flash in the pan and only teach for two years, get burned out, get injured or go get another job because you can't make any money in fitness? Or are you going to figure out how to learn, grow, and go for it as a Fitbiz #bossqueen?
Outcome #2: Are you going to be PAID WELL?
Or are you going to be paid like a hobbyist? The "Zumba® Lady" is getting paid hourly or however it comes together. Being well paid comes when you take on your role professionally.
Outcome #3: Are the decisions you are making and actions you are taking leading you towards what really makes you happy?
I'm discussing this with you today because so many people in the fitness industry (group fitness instructors, trainers, health coaches, Beachbody Coaches, etc.) are constantly thinking about the decisions they need to make. These decisions will determine whether you stay in "the Zumba® lady" role or if you become a real fitness professional.
Do you ask yourself these questions?
Which new certification or specialty license should I get?
Should I do fitness as my full-time job?
Should I open up my own studio?
Should I go online?
Often times, we justify getting more certifications and licenses and taking on more classes and clients because that's what everyone around us is doing too. These are the habits of "just a fitness instructor" versus a real fitness professional.
Have you ever said to yourself, "I would just be happy if I could show up to teach my fitness classes and they were filled to the brim, everyone is committing and consistently coming back, they are signing up for my programs and services, and I'm finally making some goood money!"
If you could rub the bottle and ask your genie, would you ask, "Can I just have a bunch of clients and make consistent money, then I could quit my day job and do what I love? I could really pursue my passion for health and fitness as a real career!"
If you've thought these things, let me tell you where to get started!
If you want to be well paid...
If you want to be happy...
If you want to be a fitness professional and NO LONGER just "the Zumba® Lady..."
There are 6 things you need to have in place:
Be a #BossQueen Tip#1:
UNCOVER YOUR DEEP, JUICY WHY
What is the deep, juicy reason why you want to be a successful fitness professional? How is becoming a success fitness professional going to help you live the life you want? There is a truth inside of you that is asking to be expressed and heard. Uncover that, and stay closely connected to it. If you don't discover your WHY, you won't be invested in yourself. You won't learn what you have to learn. You won't be able to take the hard knocks.
Be a #BossQueen Tip #2:
MASTER YOUR TIME
I see a lot of fitness instructors rushing the kids around and rushing after class to do dinner. Rushing, rushing, rushing all the time. There is a bulletproof strategy that you can use to schedule, manage, and protect your time so that you are capable of completing what you start and feel in control of your day.
Be A #BossQueen Tip #3:
UNDERSTAND the DIFFERENCE BETWEEN a #BOSSQUEEN and a HOBBYIST
You have to understand the mindset, habits, and strategy of what separates someone who is just "the Zumba® Lady" from the woman who is a #BossQueen business owner. You have to understand how their mindsets are different. For example, shift the conversation from, "What classes should I teach?" to, "What are the things I need to learn and implement so that I can increase my bottom line—being well paid, managing my time, getting more money, and being happy.
Be a #BossQueen Tip #4:
MASTER YOUR MIND
With really knowing how your mind works and the stories you are telling yourself in your head, which unfortunately are really negative a lot of the time, there is a direct connection between what's going on in your head and how it's manifesting itself in your life and what you are attracting. If you don't understand this, then you can't change yourself at root levels. Transform your mind and the way you think so you can transform your business and the way you show up.
Be a #BossQueen Tip #5:
TAKE INVENTORY OF YOUR ASSETS AND YOUR LIABILITIES
I had a bookkeeping business, I have a business degree and I love getting geeky with money. You have to assess what is useful and valuable and what adds to your business - all of your business assets. You need to assess what is costing you money, time, and energy. Figure out what is coming in, what's going out, what's adding value, and what sucks the life out of you. What do you want to keep, what do you want to let go of, and what do you want to acquire in your business.
Be a #Bossqueen Tip #6:
MASTER YOUR MONEY CODE
This is a formula for what it's really going to take to make the money you want as a fitness professional and #BossQueen. There is a black and white code in terms of your revenue streams—how much you should be charging, how many clients you need to have. Also, there is a code within you directly related to your own value and worth and the value and worthiness of what you offer. It's got to be congruent and high vibe so you can get out there and be a real professional.
In conclusion, if you don't have these elements in place, then you're going to limit your success and just try to survive instead of thrive. You have to dial out these elements so that you can get real results with your daily activities as a #BossQueen biz owner.
Your Next Steps . . .
Grab your free Essentials to Success guide and get an overview of the habits and mindset you need to adopt in order to become a fitbiz #BossQueen that fills fitness classes to the brim.
Hi, I'm Angela Anderson
I help fitness instructors fill their classes and increase their longevity & happiness in the fitness industry.
It's time to be frank—if you are struggling to fill your fitness classes and retain clients, it's because something you are doing is most likely interfering with something you aren't doing.
It doesn't matter if you are a fitness guru with all the proper certs, until you understand these five #truthbombs and master how to overcome them, you will still struggle to bring participants in.
So watch the video below or scroll down to the transcript summer and finally learn what it takes to pack your classes!
In This Video...
If I could just consistently fill fitness classes to the BRIM every single time I teach – walk in, do my thang, get people results they are dying for, create this awesome supportive community, get paid well, then I’d be happy, said every fitness instructor who walked the planet!!!
The reality is you are on a yo-yo ride with your fitness classes.
Springtime with the warmer weather and kids' sports—things start to empty out. It’s a graveyard during the summer, the peeps come back in the fall with full force, but then you can hear a pin drop by the holidays. And isn’t this roller coaster exhausting?
As much as you don’t like to admit it, you are not making enough money; you aren’t getting all that you need in order to feel like a truly successful fitness instructor. So you tell yourself that it’s OK. You’re helping people, you're getting a small slice of heaven every time you teach—well not every time but 50% of the time.
There’s a reason why this is happening. Some of it is NOT in your control; you can’t control mother nature stopping people from showing up because of the snow storm.
But, you can’t give up or give in just because, “that’s how it is.”
Here are the five #truthbomb reasons why you are struggling and what to do about it:
#Truthbomb Number One: You’ve got other things pulling on you
- You have to work other jobs to earn money
- Dishes, laundry, meals, etc.
- Your kids and hubby are not included with your fitness addiction
#Truthbomb Number Two: Your fitness business is a hobby
What do people do with a hobby? They get to it when they want to—when they can, when it’s convenient.
If you want to consistently fill your fitness classes and retain your clients, you have to turn that hobby mindset around and become a business owner, even if you aren’t teaching much!
#Truthbomb Number Three: You're not focusing on what actually works
Let’s look at what a lot of fitness instructors do to fill their classes:
- Get new certifications/licenses
- Raffles, prizes, drawings
- Free or cheap classes
- Deals & specials
Is that sustainable or is that expensive and exhausting? I’m not saying these things don’t work, but those things aren't going to keep you in business for the long haul and put more money in your pocket.
Core marketing principles such as having a USP, being able to articulate the benefits of your programs, and educating people….
#Truthbomb Number Four: Bad habits
- Time management & scheduling issues
- Over committing, not being able to say no, taking too much on. Your success depends on making choices and prioritizing.
#Truthbomb Number Five: You aren’t connected to your WHY . . .
. . . . so you aren’t willing to do the nitty-gritty, hard, day-in-and-day-out work, learn the business and marketing skills that seem difficult and boring, and overcome your bad habits to step into being the #bossqueen you need to be.
Your WHY is the reason you are teaching fitness classes, the reason you want them filled to the brim. Your why is BEYOND, “I want to help people.” It’s about YOU—what lights you up, what truly makes you happy, how you feel purposeful—and that you are doing your part to make the world a better place.
So, what is it?
Of these five things, what do you need to be focusing on? Everything is a work in progress – we are constantly tweaking and improving.
Balance life and teaching.
Change your mindset from a hobbyist to a biz owner.
Acquire marketing and business skills.
Identify and stay connected to your deep WHY!
Those are all things that can be discovered and learned; it doesn’t take any special talent! Just like you learned to teach fitness – you practiced, you made mistakes, you dusted yourself off and got back up.
Hi, I'm Angela Anderson
I help fitness instructors fill their classes & increase their longevity and happiness in the fitness industry.