In This Video...
The 27 Ninja Tips to Fill Your Fitness Classes free download is comprised of a ton of tried and true tips that will turn people’s heads, spread the word out about you and your classes like wildfire, and draw a lot of attention to your fitness classes.
These tips are based in core marketing principles that separate successful business from ones that burnout and go out of business.
Meaning, the fitness instructor who gets her certification and specialty licenses, but never goes anywhere with it or gets the success she desires.
Hi, I’m Angela Anderson. I help fitness instructors fill their classes and increase their longevity and happiness in the fitness industry.
This video is a bonus ninja training on the Free Guide: 27 Ninja Tips to Fill Your Fitness Classes download, and it’s designed to help you take action on the tips so you get the results you want - which are that group of smiling sweaty faces in front of you every time you teach, getting the results they crave, and talking about you all over town so you don’t have to work so hard getting people through your doors and keeping them coming back.
But, you HAVE to do your due diligence. You can’t just cherry pick the things that are easy and convenient for YOU.
When I first got my license to teach Zumba® fitness, I was like, "Hey, everybody! I’ve got my Zumba® now! I’ve been putting in all kinds of hours learning this hot, sexy choreography; now come to class!" And often times, especially during my first few years of teaching, the turnout was total whomp whomp!
I did a lot of those ninja tips, but I didn’t do them like a ninja.
So, if you are posting on your social media, doing events, talking up a storm - this quick training is up your alley because I’m going to show you how to NINJA your efforts.
A ninja is a person who excels in their particular skill or activity.
If you want to be a happy fitness instructor, a well paid fitness instructor, an uninjured fitness instructor, and a fitness instructor who isn’t forced to quit due to low turnout or inconsistent numbers, you have to NINJA your marketing efforts.
It’s not about what you teach - the brand, the format, and being the best instructor - that’s part of it but not the entire picture.
It’s not just, “Hey, everyone! I’ve opened up a studio, come on down, sign up for membership,” and it’s not just, “Hey, everyone! I’ve got a discount going on, look at this raffle I’m doing, first class free, bring a friend, we’ve got an 80s party,” kinda stuff.
B - Benefits
V - Value
E - Education
I cannot stress enough! If you want to make something of yourself in the fitness industry, you can’t just think that you can show up and entertain the heck out of people for an hour. You can’t just think that keeping up on your continuing education, practicing, preparing for your classes, and doing your part in what it takes to actually run the class and be a great instructor — is going to be enough.
It’s not enough.
Let’s get into this!
B = BENEFITS
I see, “Come to my Zumba class. it’s Tuesdays at 6 PM,” all over the place, in my Facebook feed, in flyers all over town, in emails, and in conversations.
There are a couple problems with that.
#1 - I’ve got to know you, be familiar with you, like and trust you to want to go workout with you and give you an hour of my time.
#2 - I've got to have an understanding of or already KNOW the format you teach and hopefully have a positive impression/perception of it.
#3 The specific details of your classes (location/day/time, etc.) have to fit my schedule in order for you to get my attention and make me want to show up.
I live in a small town in southern Colorado. It's really beautiful - close to the New Mexico border. One day, I'm in the bank, and one of the women who does Zumba® with me is there. We are chit chatting, and of course Zumba® comes up. I go to the teller to do my banking, and she says to me, "I hate Zumba®."
I think to myself, "OK, Angela, don't take this personally."
She must have had a bad experience. Was it a bad instructor? Did she have a bad class? Is she out of shape? Is she uncoordinated? Does she hate to dance? What's going on?!
I didn't get into it with her; we are at the bank! But those are the kinds of things that are running around in my mind and what I work on with my clients.
You can't hide behind a brand or the format you are teaching because people have preconceived notions. It could be positive - but it could be negative. You can't hide behind the time and day or location of your classes, because that's going to cut a lot of people off due to scheduling issues. They are not going to cancel their dentist appointment. They are not going to talk with their husband about getting the space they need to take care of themselves.
You have to lead with benefits!
If you say, “Hey working mom! Come de-stress after work in a fun, safe, and community friendly environment. So when you walk in the door and get ready to make dinner and be with the kids, you feel refreshed and taken care of.”
Isn't that a lot more compelling - talking about the benefits and what someone is going to get out of your class rather than the features?
On to our second point!
V = VALUE
I see fitness instructors DEVALUING themselves—free classes, discounts, trying to drag anyone with a pulse and a heartbeat through the doors to convert them and show them the way.
This leads to no money, too much competition, and exhaustion on your part.
But, if you add value to your current participants', past participants', and future participants' lives outside of class—before they get their foot through the door—something that helps them overcome a struggle or a problem that they are dealing with such as time management, focus, priorities, putting themselves first, quick meal prep ideas for busy moms. BOOM!
You've got to add value to their lives outside of class. If you are active on social media, you have a newsletter, you use email, always make sure you put in value. You'll stop devaluing yourself and actually increase your value! You'll get their attention and they'll know WHY to chose you over the couch or the free YouTube video.
The very last nuance is...
E = EDUCATION
Are you an educator as a fitness instructor or are you an entertainer? I strongly encourage you to become an educator.
Don't just show up and deliver an amazing 60 minutes and then people say, "That was great, bye!"
You want to deliver education. The manual you received when you got your certification is filled with helpful information so that you can help your people understand the benefits, the milestones, the journey they are taking with you when they come to your classes and keep coming back.
There is a lot to learn about exercise. Whatever you love and specialize in as a fitness instructor, use it to educate people and fold it into all of your marketing efforts and conversations.
Those are the nuances to the 27 Ninja Tips. Dig into the download, and start implementing them. Get after it! Download the 27 Ninja Tips now!
Always remember that now you are coming from the intention of benefits, value, and education every single time you implement those ninja tips and I guarantee you that your classes will fill up!