3 Holiday Marketing Mistakes Health & Fitness Professionals Face Resulting In Empty Classes & Holding On For Dear Life Until the New Year's Rush

Record earnings or anti-consumerism fighting the materialistic, credit card happy culture?  Don't make these major holiday marketing mistakes that many health & fitness professionals fall into, which result in empty fitness classes and holding on for dear life on until the new year’s rush arrives doesn't have to be your reality during the holiday season.  Help is here!

9 Summer Fitpro Conference Hangover Remedies

Fitness conferences and conventions are an awesome way to get continuing education, specialty certifications in the newest health & fitness programs, discover new tools to grow your health & fitness business, and connect with others in the industry.

But after the 3-4 days of constant go-go-go and cramming information in your head, how do you recover?  How do you tame the conference chaos and clear the clutter so that you can actually implement everything you've learned and get amazing results in your health & fitness business? 

The truth is, it's overwhelming to know where and how to start implementing all the goodies you learn, so I've broken it down for you in this interview Shannon Fable who presents at a number of industry shows such as ECA, IDEA, DCAC, IHRSA, Club Industry, CanFit Pro and AFPA. She is a frequent contributor to industry publications such as the IDEA Fitness Journal, Club Solutions Magazine, IHRSA, and the Anytime Fitness Blog.

Remedy #1:  What's the #1 Thing Missing at Fitpro Conferences?

Remedy #2:  How Should I Chose Which Sessions to Attend?

 

Remedy #3:  How Do I Get the Most Out of My Conference Experience?

Remedy #4:  How Do I Implement What I've Learned Back At Home in "Real Life"?

 

Remedy #5:  Should I Get More Specialty Certs or Take Other Courses?

Remedy #6:  What's the Hottest Continuing Education Certification Right Now?

 

Remedy #7:  How Do I Make Fitness A Sustainable Career?

Remedy #8:  How Do I Make Money In the Fitness Industry?

 

Remedy #9:  Is Building An Online Business A Viable Career Move?

 
 

What to do next:


Hi, I'm Angela Anderson

I help fitness instructors fill their classes and increase their longevity and happiness in the fitness industry.

The Dog Poop Approach to Growing Your Fitness Classes

My uncle has an animal waste removal company, and I believe all fitness instructors need to learn from him.  

Do you have an in-demand service as a fitness instructor? I hope you believe that you do because obesity is rising, and there is no shortage for health and fitness solutions.

In this article, I want to share some key elements to growing your fitness classes, the dog poop way.

Click here to watch the video or scroll down to read the summary. 

IN THIS VIDEO...

Even if people say they want to get in shape or start eating better, they will be slow to make changes. It's just how people work.

But what if you could motivate them to move faster and make the decision to work with you faster? YOU ABSOLUTELY CAN.

The Dog Poop Approach to Growing Your Fitness Classes Is:

#1 Knowing specifically who you are talking to (I call it identifying your vibe tribe).

In the case of my uncle's business, he's speaking with dog and cat owners.

#2 Knowing the exact struggles of your vibe tribe.

Smelly litter boxes, yards filled with poop, and no time or desire to keep cleaning it up.

#3 Highlighting What's Unique About You (Your USP - Unique Selling Proposition).

A litter box exchange service where the owner's simply set out the box and a fresh one is exchanged in return.  #brilliant

#4 Offering Specific Solutions.

We will remove the poop for you.

How can you start marketing your health and fitness business like Daisy Dooz?

Offer specific solutions to solve specific problems that specific people are experiencing.

If you do this, you will have a business that you adore, and one that is profitable.  

If you start marketing like my uncle's company, Daisy Dooz, you will will stop looking like all the other health and fitness professionals out there who appear to be offering the same thing.  You will no longer have to devalue yourself by cutting your prices or bending over backwards with promotions and swag.  

There is another side to the coin you need to carefully think through, regardless of whether you are new or experienced. Just like the dog poop approach, this is important for you to learn and master if you want to have a profitable and happy business and life.  Click here to discover what it is -->


Hi, I'm Angela Anderson

I help fitness instructors fill their classes and increase their longevity and happiness in the fitness industry.

 

 

How to Stop Feeling Like "the Zumba® Lady" and Be A REAL Fitness Professional

Click to WATCH the video or scroll down to READ the transcript below!

>>> CLICK HERE TO WATCH THE VIDEO

In This Video...

Have you ever been called "the Zumba® Lady?" Have people referred to your classes, services, and programs as "that little thing you do?"

Like, hello!!!!!  WHAT WHAT????  All the blood, sweat, and tears—years of studying, training, paying for insurance and credentials— just to be perceived that way does NOT feel good.

How do you see yourself?  Do you see yourself as a fitness instructor or a fitness professional? You have to be aware that the daily decisions and habits you're making for fitness classes and your fitness business determine whether you will actually be happy and fulfilled with your role in the fitness industry.

Being "just" a fitness instructor and a being a fitness professional are very different.

There are three main outcomes to concern yourself with in the fitness industry, and they are solely about you:  

Outcome #1: How long will you LAST?  

Are you going to be a flash in the pan and only teach for two years, get burned out, get injured or go get another job because you can't make any money in fitness?  Or are you going to figure out how to learn, grow, and go for it as a Fitbiz #bossqueen?

Outcome #2: Are you going to be PAID WELL?  

Or are you going to be paid like a hobbyist? The "Zumba® Lady" is getting paid hourly or however it comes together. Being well paid comes when you take on your role professionally.

Outcome #3: Are the decisions you are making and actions you are taking leading you towards what really makes you happy?

I'm discussing this with you today because so many people in the fitness industry (group fitness instructors, trainers, health coaches, Beachbody Coaches, etc.) are constantly thinking about the decisions they need to make. These decisions will determine whether you stay in "the Zumba® lady" role or if you become a real fitness professional.

Do you ask yourself these questions?

Which new certification or specialty license should I get?

Should I do fitness as my full-time job?

Should I open up my own studio?

Should I go online?

Often times, we justify getting more certifications and licenses and taking on more classes and clients because that's what everyone around us is doing too. These are the habits of "just a fitness instructor" versus a real fitness professional.

Have you ever said to yourself, "I would just be happy if I could show up to teach my fitness classes and they were filled to the brim, everyone is committing and consistently coming back, they are signing up for my programs and services, and I'm finally making some goood money!" 

If you could rub the bottle and ask your genie, would you ask, "Can I just have a bunch of clients and make consistent money, then I could quit my day job and do what I love?  I could really pursue my passion for health and fitness as a real career!"

If you've thought these things, let me tell you where to get started!

If you want to be well paid...

If you want to be happy... 

If you want to be a fitness professional and NO LONGER just "the Zumba® Lady..."

There are 6 things you need to have in place:

Be a #BossQueen Tip#1:

UNCOVER YOUR DEEP, JUICY WHY

What is the deep, juicy reason why you want to be a successful fitness professional? How is becoming a success fitness professional going to help you live the life you want?  There is a truth inside of you that is asking to be expressed and heard. Uncover that, and stay closely connected to it.  If you don't discover your WHY, you won't be invested in yourself. You won't learn what you have to learn. You won't be able to take the hard knocks.

Be a #BossQueen Tip #2:

MASTER YOUR TIME

I see a lot of fitness instructors rushing the kids around and rushing after class to do dinner. Rushing, rushing, rushing all the time. There is a bulletproof strategy that you can use to schedule, manage, and protect your time so that you are capable of completing what you start and feel in control of your day.

Be A #BossQueen Tip #3:

UNDERSTAND the DIFFERENCE BETWEEN a #BOSSQUEEN and a HOBBYIST

You have to understand the mindset, habits, and strategy of what separates someone who is just "the Zumba® Lady" from the woman who is a #BossQueen business owner. You have to understand how their mindsets are different. For example, shift the conversation from, "What classes should I teach?" to, "What are the things I need to learn and implement so that I can increase my bottom line—being well paid, managing my time, getting more money, and being happy.

Be a #BossQueen Tip #4:

MASTER YOUR MIND

With really knowing how your mind works and the stories you are telling yourself in your head, which unfortunately are really negative a lot of the time, there is a direct connection between what's going on in your head and how it's manifesting itself in your life and what you are attracting. If you don't understand this, then you can't change yourself at root levels. Transform your mind and the way you think so you can transform your business and the way you show up.  

Be a #BossQueen Tip #5:

TAKE INVENTORY OF YOUR ASSETS AND YOUR LIABILITIES

I had a bookkeeping business, I have a business degree and I love getting geeky with money.  You have to assess what is useful and valuable and what adds to your business - all of your business assets.  You need to assess what is costing you money, time, and energy.  Figure out what is coming in, what's going out, what's adding value, and what sucks the life out of you.  What do you want to keep, what do you want to let go of, and what do you want to acquire in your business.

Be a #Bossqueen Tip #6:

MASTER YOUR MONEY CODE

This is a formula for what it's really going to take to make the money you want as a fitness professional and #BossQueen. There is a black and white code in terms of your revenue streams—how much you should be charging, how many clients you need to have. Also, there is a code within you directly related to your own value and worth and the value and worthiness of what you offer. It's got to be congruent and high vibe so you can get out there and be a real professional.

In conclusion, if you don't have these elements in place, then you're going to limit your success and just try to survive instead of thrive.  You have to dial out these elements so that you can get real results with your daily activities as a #BossQueen biz owner.


Your Next Steps . . .

Grab your free Essentials to Success guide and get an overview of the habits and mindset you need to adopt in order to become a fitbiz #BossQueen that fills fitness classes to the brim.


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Hi, I'm Angela Anderson

I help fitness instructors fill their classes and increase their longevity & happiness in the fitness industry.

Struggling to Consistently Fill Your Fitness Classes & Retain Your Clients? #Truthbombs Inside . . .

It's time to be frank—if you are struggling to fill your fitness classes and retain clients, it's because something you are doing is most likely interfering with something you aren't doing. 

It doesn't matter if you are a fitness guru with all the proper certs, until you understand these five #truthbombs and master how to overcome them, you will still struggle to bring participants in. 

So watch the video below or scroll down to the transcript summer and finally learn what it takes to pack your classes! 

In This Video...

If I could just consistently fill fitness classes to the BRIM every single time I teach – walk in, do my thang, get people results they are dying for, create this awesome supportive community, get paid well, then I’d be happy, said every fitness instructor who walked the planet!!!

The reality is you are on a yo-yo ride with your fitness classes.

Springtime with the warmer weather and kids' sports—things start to empty out. It’s a graveyard during the summer, the peeps come back in the fall with full force, but then you can hear a pin drop by the holidays. And isn’t this roller coaster exhausting?

As much as you don’t like to admit it, you are not making enough money; you aren’t getting all that you need in order to feel like a truly successful fitness instructor. So you tell yourself that it’s OK. You’re helping people, you're getting a small slice of heaven every time you teach—well not every time but 50% of the time. 

There’s a reason why this is happening. Some of it is NOT in your control; you can’t control mother nature stopping people from showing up because of the snow storm.

But, you can’t give up or give in just because, “that’s how it is.”

Here are the five #truthbomb reasons why you are struggling and what to do about it:

#Truthbomb Number One:  You’ve got other things pulling on you

  • You have to work other jobs to earn money
  • Dishes, laundry, meals, etc.
  • Your kids and hubby are not included with your fitness addiction

#Truthbomb Number Two:  Your fitness business is a hobby

What do people do with a hobby?  They get to it when they want to—when they can, when it’s convenient.

If you want to consistently fill your fitness classes and retain your clients, you have to turn that hobby mindset around and become a business owner, even if you aren’t teaching much! 

#Truthbomb Number Three:  You're not focusing on what actually works

Let’s look at what a lot of fitness instructors do to fill their classes:

  • Get new certifications/licenses
  • Raffles, prizes, drawings
  •  Free or cheap classes
  • Deals & specials

Is that sustainable or is that expensive and exhausting?  I’m not saying these things don’t work, but those things aren't going to keep you in business for the long haul and put more money in your pocket.

Core marketing principles such as having a USP, being able to articulate the benefits of your programs, and educating people….

#Truthbomb Number Four:  Bad habits

  • Time management & scheduling issues
  • Over committing, not being able to say no, taking too much on. Your success depends on making choices and prioritizing.

#Truthbomb Number Five:  You aren’t connected to your WHY . . .

. . . . so you aren’t willing to do the nitty-gritty, hard, day-in-and-day-out work, learn the business and marketing skills that seem difficult and boring, and overcome your bad habits to step into being the #bossqueen you need to be.

Your WHY is the reason you are teaching fitness classes, the reason you want them filled to the brim. Your why is BEYOND, “I want to help people.” It’s about YOU—what lights you up, what truly makes you happy, how you feel purposeful—and that you are doing your part to make the world a better place.

So, what is it?

Of these five things, what do you need to be focusing on? Everything is a work in progress – we are constantly tweaking and improving. 

Balance life and teaching. 

Change your mindset from a hobbyist to a biz owner.

Acquire marketing and business skills. 

Identify and stay connected to your deep WHY!

Those are all things that can be discovered and learned; it doesn’t take any special talent! Just like you learned to teach fitness – you practiced, you made mistakes, you dusted yourself off and got back up. 


Hi, I'm Angela Anderson

I help fitness instructors fill their classes & increase their longevity and happiness in the fitness industry.

3 Simple Ninja Tips to Fill Your Fitness Classes

I see too many fitness instructors banging their heads against the wall in frustration trying to keep their fitness classes filled.  

If you are doing everything you can think of to fill your classes and still have inconsistent turnout, then these ninja tips are for you!!!

Watch the video below or keep reading to discover three simple (and ninja) ways bring people in and keep them coming back.

In This Video...

The 27 Ninja Tips to Fill Your Fitness Classes free download is comprised of a ton of tried and true tips that will turn people’s heads, spread the word out about you and your classes like wildfire, and draw a lot of attention to your fitness classes.

These tips are based in core marketing principles that separate successful business from ones that burnout and go out of business.

Meaning, the fitness instructor who gets her certification and specialty licenses, but never goes anywhere with it or gets the success she desires.

Hi, I’m Angela Anderson. I help fitness instructors fill their classes and increase their longevity and happiness in the fitness industry.

This video is a bonus ninja training on the Free Guide:  27 Ninja Tips to Fill Your Fitness Classes download, and it’s designed to help you take action on the tips so you get the results you want - which are that group of smiling sweaty faces in front of you every time you teach, getting the results they crave, and talking about you all over town so you don’t have to work so hard getting people through your doors and keeping them coming back.

But, you HAVE to do your due diligence. You can’t just cherry pick the things that are easy and convenient for YOU.  

When I first got my license to teach Zumba® fitness, I was like, "Hey, everybody! I’ve got my Zumba® now!  I’ve been putting in all kinds of hours learning this hot, sexy choreography; now come to class!"  And often times, especially during my first few years of teaching, the turnout was total whomp whomp!

I did a lot of those ninja tips, but I didn’t do them like a ninja.

So, if you are posting on your social media, doing events, talking up a storm - this quick training is up your alley because I’m going to show you how to NINJA your efforts.

A ninja is a person who excels in their particular skill or activity.

If you want to be a happy fitness instructor, a well paid fitness instructor, an uninjured fitness instructor, and a fitness instructor who isn’t forced to quit due to low turnout or inconsistent numbers, you have to NINJA your marketing efforts.

It’s not about what you teach - the brand, the format, and being the best instructor - that’s part of it but not the entire picture.

It’s not just, “Hey, everyone!  I’ve opened up a studio, come on down, sign up for membership,” and it’s not just, “Hey, everyone! I’ve got a discount going on, look at this raffle I’m doing, first class free, bring a friend, we’ve got an 80s party,” kinda stuff.

It’s B.V.E.

B - Benefits

V - Value

E - Education

I cannot stress enough! If you want to make something of yourself in the fitness industry, you can’t just think that you can show up and entertain the heck out of people for an hour.  You can’t just think that keeping up on your continuing education, practicing, preparing for your classes, and doing your part in what it takes to actually run the class and be a great instructor — is going to be enough.

It’s not enough.

Let’s get into this!

B = BENEFITS

I see, “Come to my Zumba class. it’s Tuesdays at 6 PM,” all over the place, in my Facebook feed, in flyers all over town, in emails, and in conversations.

There are a couple problems with that.

#1 - I’ve got to know you, be familiar with you, like and trust you to want to go workout with you and give you an hour of my time.

#2 - I've got to have an understanding of or already KNOW the format you teach and hopefully have a positive impression/perception of it.

#3 The specific details of your classes (location/day/time, etc.) have to fit my schedule in order for you to get my attention and make me want to show up.

I live in a small town in southern Colorado. It's really beautiful - close to the New Mexico border. One day, I'm in the bank, and one of the women who does Zumba® with me is there. We are chit chatting, and of course Zumba® comes up.  I go to the teller to do my banking, and she says to me, "I hate Zumba®."

I think to myself, "OK, Angela, don't take this personally."

She must have had a bad experience. Was it a bad instructor? Did she have a bad class? Is she out of shape? Is she uncoordinated? Does she hate to dance? What's going on?! 

I didn't get into it with her; we are at the bank!  But those are the kinds of things that are running around in my mind and what I work on with my clients.  

You can't hide behind a brand or the format you are teaching because people have preconceived notions. It could be positive - but it could be negative. You can't hide behind the time and day or location of your classes, because that's going to cut a lot of people off due to scheduling issues. They are not going to cancel their dentist appointment. They are not going to talk with their husband about getting the space they need to take care of themselves.  

You have to lead with benefits!

If you say, “Hey working mom! Come de-stress after work in a fun, safe, and community friendly environment. So when you walk in the door and get ready to make dinner and be with the kids, you feel refreshed and taken care of.”

Isn't that a lot more compelling - talking about the benefits and what someone is going to get out of your class rather than the features?

On to our second point! 

V = VALUE

I see fitness instructors DEVALUING themselves—free classes, discounts, trying to drag anyone with a pulse and a heartbeat through the doors to convert them and show them the way. 

This leads to no money, too much competition, and exhaustion on your part.

But, if you add value to your current participants', past participants', and future participants' lives outside of class—before they get their foot through the door—something that helps them overcome a struggle or a problem that they are dealing with such as time management, focus, priorities, putting themselves first, quick meal prep ideas for busy moms. BOOM!

You've got to add value to their lives outside of class.  If you are active on social media, you have a newsletter, you use email, always make sure you put in value. You'll stop devaluing yourself and actually increase your value! You'll get their attention and they'll know WHY to chose you over the couch or the free YouTube video.

The very last nuance is...

E = EDUCATION

Are you an educator as a fitness instructor or are you an entertainer?  I strongly encourage you to become an educator.  

Don't just show up and deliver an amazing 60 minutes and then people say, "That was great, bye!"

NO!

You want to deliver education. The manual you received when you got your certification is filled with helpful information so that you can help your people understand the benefits, the milestones, the journey they are taking with you when they come to your classes and keep coming back.

There is a lot to learn about exercise. Whatever you love and specialize in as a fitness instructor, use it to educate people and fold it into all of your marketing efforts and conversations.  

Those are the nuances to the 27 Ninja Tips.  Dig into the download, and start implementing them. Get after it! Download the 27 Ninja Tips now! 

Always remember that now you are coming from the intention of benefits, value, and education every single time you implement those ninja tips and I guarantee you that your classes will fill up!


Hi, I'm Angela Anderson

I help fitness instructors fill their classes and increase their longevity & happiness in the fitness industry.  

It's time you use your talents and passion as a fitness instructor so you can become the #bossqueen of your business & your life.

As an Advanced PSYCH-K® Facilitator, I understand how your mind works, what's happening in your head and how you need to SHOW UP in your life and your business in order to make the money you want and have a business & life that you ADORE.


I've built successful online and offline health & fitness businesses and am now helping other smart, purpose driven, and hard working women build thriving health & fitness businesses too.

I own and operate a health & fitness studio in southern Colorado, am a stay-at-home mamma, and Advanced PSYCH-K® facilitator.